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The Mutianyu Great Wall’s reception capacity promotes MICE and transit market. – veyagever2
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veyagever2 / News  / The Mutianyu Great Wall’s reception capacity promotes MICE and transit market.
Mutianyu Great Wall1
16 Apr

The Mutianyu Great Wall’s reception capacity promotes MICE and transit market.

The holiday and reception capacity of the Mutianyu Great Wall in Beijing has been improved in recent years, providing new experience for MICE, holiday makers and transit visitors.

Wang Daohua, the president of the National Olympic group, introduced Wang Daohua, located in Beijing Huairou, the international cultural village in Huairou, Beijing, in front of the national Austria village, and then leaning on the arrow buckles, then turned to the Huanghua Lakeside Great Wall. It was built in the gully at the foot of the Mu Tian Valley, with two springs, which is the most famous rainbow trout breeding ground in Beijing. It is a good combination of pastoral and life, and a foreign country. Beijing residents, who are required by friends and quality of life, are very fond of their destinations for a small holiday. As a pilot project in Beijing, the project was initially aimed at solving the problem of rural residents’ employment at the same time. In 2015, the The Inn Boutique group, which was promoted and transformed into leisure, health and pension, was officially opened in 2015. And climb the Great Wall, to revive the spiritual demand. There are 41 courtyards, more than 100 rooms and large comprehensive service centers. The lower level of the center is coffee bar and book bar. The upper layer is a catering area with a capacity of 60 to 70 people. It is equipped with a medical and Health Service Center specially designed by the municipal government, and plans to provide medical and health packages with medical institutions in the future.

In the international market, he pointed out that, first of all, the Mutianyu Great Wall has been regarded as one of the most favorite destinations for foreign friends, and the the Great Wall International Cultural Village in which the project is located is popular with the Beijing embassy and consulates, and the strong international atmosphere helps to promote the growth of the international market. Secondly, the National Olympic hometown is in cooperation with China National brigade and Beijing Tourism Committee, and the Beijing city tour and the arrow buckle are offered for visitors who are planning to visit the Great Wall after visiting the the Great Wall, so as to develop the transit tourism market.

From the point of view of MICE, the project, as the largest country The Inn Boutique in Beijing, can undertake a group activity of 80 to 100 people, suitable for small meetings, team development, training and other activities in the enterprise. With regard to its bright spots, Wang Daohua said that the traditional form of convention and exhibition held in the city hotel or the closed resort is gradually losing the elements to stimulate the vitality and motivation of the people, and it is becoming more and more important for the conference organizers to find a more active and fully discussed meeting space for the participants. The characteristic of the National Olympic home is that, as a small open complex, which is fully integrated into the village life, its surrounding is the the Great Wall, the blue sky, the fresh spring water for drinking, and the special atmosphere for the enterprise to develop, train and meet the meeting. From the perspective of mass tourism, with the matching degree of ordinary home stay or farmhouse music and the consumption demand upgraded by the people, the more sophisticated life scenes begin to take the advantage. In addition to guest rooms, guoio home also meets the pursuit of high-end and custom-made tourist guests with birthday banquets, rural afternoon tea, private parties and high-end activities planning.

jiang linlin

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